The four laws of business.
Number one, be fruitful.
Okay, this is where business begins. The word fruitful in Hebrew means productive. It doesn't mean having children. I was shocked when I discovered that the first command God gave man was what? Be productive. In other words, produce something. Say it. Be productive. Stop saying fruitful because you're thinking about babies.
Take your neighbor. Be productive. No, say it this way. Produce something that I could buy. That's the first command. Now, here's something important to remember. The first command is to be what? Fruitful. The first command should have been seedful. Because fruit is a result of a seed. You can't have fruit unless you have a seed that has a tree that bears fruit. God ignores the entire first step. Look at me, man. Just get deep. Now, God said, Look, I even ain't going to talk about seed. Oh, you still ain't got it. Listen, when God demands something from you, it exists. So the demand for fruit is a presumption that there is a seed somewhere.
The number one reason why there's poverty in Northtonsa is not because of a lack of investors coming in, but a lack of productivity inside. Listen, here's how you measure a nation's wealth. Listen carefully. A nation's wealth is measured by three letters of the nation's gross national product. In other words, if the nation is producing, they call it poor. In the UN. Money doesn't make you rich. Productivity does. That's why China is one of the biggest threats right now. Even though they may be poor, they are producing. What do most people in the north of do consume? You keep going to the bank to borrow money to buy stuff that isn't productive. I mean, if you're going to buy a vehicle, buy a truck so you can become one who collects garbage to produce a business. Don't buy a car to drive around in. That ain't productive.
The command presumes that seed exists in you. Right now, there's a seed that's your business. And God says, Show me the fruit of it. Produce something. Now, when you produce a product, watch God's strategy. Now, let's say, okay, Apple Computer. Steven Jobs quit school because he had an idea. What's the idea that's your seed. Your seed is the idea that won't quit. This guy had an idea. He went to visit a plant to see a computer. And he went and he saw this computer, and the computer was big as half of this room.
He looked at it. He says, Why can't they reduce that to the size of a desk? And he walked out and he kept seeing visions of that great massive computer the size of a room on a desk. I wonder what you see that won't leave you alone. Write this down. Every problem is a business. I'm going to say it again. Every problem is a business. One man sees bare feet. That's a problem. The other one sees a shoe company, that's a business. One man sees a hog island, that's a problem. Another man sees a resort, that's a business. Produce your seed. Produce your fruit. And then the second command multiplies. When you produce a product, then you got to reproduce it. If you cannot reproduce what you produce, you're going to be poor. One of the keys to a successful business is being able to reproduce your product a million times more. Any good company that wants to succeed must be able to follow God's second command to multiply.
So that's why when you want to see there was only one Burger King years ago, one restaurant that sold one Burger King, they refined. Everybody's refined. They produced a fruit. Not everybody makes burgers but they produced a unique burger collar whopper. Come on.Somebody.Now, you make burgers at home, don't you? But when you want a Whopper, you go straight to break a king. Even though you got the same bread and beef and all this stuff, you still want it because they refined it. Everybody said refined it. I'm talking. See, you got to take your seed and produce fruit, and you refine it first. If you're going to be a cosmetologist, you still ain't going to be wealthy, because anybody could be a cosmetologist. You got to find what kind of cosmetologist you will be. What are you going to specialize in? Anybody sells burgers, but no one sells a Whopper. What's?Your whopper? That's the question. Now watch Burger King. Burger King then takes these Whopper Samuels, that they refined, and developed a system to reproduce the same Whopper every time. So when I went to Mexico one day, we went to Puerto King, and the same Whopper came out in Mexico. We went down to Venezuela. Puerto King.The same whopper we were in Ukraine and Russia.
The same. How can the same Whopper be in every country? Because they reproduce iPod.They developed one prototype, one prototype. And they kept testing it and testing it. One prototype. And when they got that one prototype down to a sign, that's the fruit. Then they said, okay, now let's assembly line, and they start multiplying. What you cannot multiply, you can never succeed in. My message is my fruit. Leadership, kingdom, purpose. They're my fruit. Now I got to put them in a form where they can be multiplied. So I know I got to shift into books and CDs and DVDs and then 25 different languages. I got to multiply. Same message if you want a Big Mac, you can never get it from Burger King, because Big Mac is McDonald's fruit, and they keep reproducing it.God's third command. Replenish is a big one. If you're going to be successful in business, you got to be able to distribute your product. You got to develop a distribution system. Okay, Walden Press, his heart, had one store.
He said, okay, I got my fruit. I got a store where you can actually come in and get wholesale prices, man. The guy had one store. That's number one. Number two. He decided I want to follow God's second command. I want to multiply. So you create a system to reproduce Walmart over the world. Number three. He said I'm going to distribute my products to those stores. Walmart got its own distribution system. What about yours? And God's fought command business subdue. Subdue means you control the market. To subdue means to control. If you do not control your market, you will die poor. Simple, isn't it? Bill Gates was so successful in following God'scommands that Congress had to call him in. Remember, he was so dominating in the market, they said, you got to break up your company. We can't have you controlling the whole world like this.
Why? He subdued the market. If you wanted anything to do with software and computers got to come through Microsoft. Can I put it another way? Subdue means. When anybody wants a product like yours, you're the first one they think about. Subdue You.
0 Comments
please be nice